Behind The Numbers: CFO Masterclasses
Ever wondered what really goes on behind the scenes of a growing business?
Most business owners never get to see how other businesses run behind the scenes, especially when it comes to the numbers.
In this CFO masterclass series, we look behind the scenes on real business case studies and financial scenarios. You’ll see the numbers, the decisions, and the ripple effects including what worked, what didn’t, and the small shifts that had a big impact on performance.
For just $29, you can gain insights into how strategic financial decisions are made in growing businesses and how to apply them to your own.
While the insights are real, business confidentiality is always protected. Real names are never shared, and all case studies are anonymised.
Reserve your spot below!
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The Cash Flow Crunch That Nearly Broke This Business
Friday 29th August 2025 at 12PM AEST (Replay available)
Investing in people and technology is essential for scaling, but what happens when your revenue doesn’t keep up?
We'll take you behind the scenes of a business that made bold moves to grow: hiring a full-time team and investing in tech platforms to better serve clients. But when a few key client engagements ended unexpectedly, the fixed costs remained, and cash flow took a major hit.
We’ll unpack what went wrong, how they responded, and the steps that helped them recover.
This session is a must for owners of growing businesses who have ever had a moment of worry around cash flow.
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The Investor Pitch That Saved This Business
Friday 19th September 2025 at 12PM AEST (Replay available)
Raising capital can be daunting, but for some businesses, it’s the difference between closing the doors and getting a second chance.
We’ll take you behind the scenes of a business that faced mounting financial pressure after a period of rapid growth. With runway shrinking and few funding options left, the founder made one last pitch to investors. It wasn’t perfect, but it was honest, focused, and exactly what the right investor needed to hear.
We’ll unpack how they prepared, what made the pitch work, and how the funding gave them the opportunity to turn things around.
This session is a must for business owners considering external funding or anyone wanting to be ready before they need it.
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The New Product Bet That Paid Off
Friday 24th October 2025 at 12PM AEST (Replay available)
Expanding your product or brand portfolio can be a powerful growth move but it comes with risk, especially when it requires cash upfront before it delivers a return.
In this session, we take you behind the scenes of a business that debated whether to launch a second product line. It was a bold decision that placed immediate pressure on cash flow due to upfront investment in stock, marketing, and brand development. But over time, that risk paid off, becoming one of the business’s most profitable moves.
We’ll unpack how they made the call, how they managed the financial strain, and what made the launch a success.
This session is ideal for business owners considering expansion and wondering if now is the right time to take the leap.
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The Pricing Pivot That Doubled Profits
Friday 21st November 2025 at 12PM AEST (Replay available)
Pricing is one of the most powerful levers you have to drive profitability.
In this session, we take you behind the scenes of a business that rethought its entire pricing model. After years of undercharging and chasing volume, they made a strategic shift, refining their offer, repositioning their value, and raising prices with confidence. The result? Profits doubled without increasing workload or headcount.
We’ll unpack how they navigated internal hesitation, managed customer communications, and aligned pricing with value.
This session is ideal for business owners who are ready to build a pricing strategy that truly reflects the value they deliver.
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The Business Sale That Fell Apart At The Last Minute
Friday 19th December 2025 at 12PM AEST (Replay available)
Selling your business is a huge decision, but what happens when you've gone through the entire process and the deal doesn’t go through?
In this session, we take you behind the scenes of a business sale that was months in the making. Everything was on track. Due diligence was completed, contracts were reviewed, and timelines were agreed, until a last-minute hesitation from the investors caused the deal to collapse. The fallout was significant, but it also became a turning point for the business.
We’ll unpack what went wrong, what could have been done differently, and how the owners rebuilt value for a stronger future sale.
This session is essential for business owners thinking about succession, sale, or simply building a more valuable business.