Latest Blog Posts

Sarah Petty Sarah Petty

Growth Through Acquisition

Thinking about growing your business through acquisition? In this blog post, business owner Kerrie shares her journey of buying a complementary business and what she learned along the way. From finding the right strategic fit to navigating due diligence, funding options, and client communication, this blog breaks down the key steps and real-world insights for any business owner considering acquisition as a growth strategy.

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Sarah Petty Sarah Petty

Lessons From The 7% Club

Only 7% of Australian businesses ever reach $2 million in revenue.
That’s the insight behind The 7% Club by Jenny Stilwell and if your business is somewhere between $1 million and $2 million, it’s a reminder of how few make the leap from early success to sustainable growth.

You’ve moved beyond the startup phase, but scaling further brings a new set of challenges. More complexity, more decisions, and often, less certainty.

In this post, we are sharing the key takeaways from The 7% Club and how they connect to the real-world patterns we see in businesses we support as a Virtual CFO firm.

If you’re aiming to grow beyond $2 million, these insights can help you lead more strategically and scale with confidence.

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Sarah Petty Sarah Petty

The Cost of Inaction

The biggest threat isn’t always competition or economic shifts. Often, it’s inaction. Delaying financial oversight, missing growth opportunities, or putting off exit planning can quietly undermine everything you’ve built. In this post, we explore the real cost of waiting too long and why bringing in the right expertise now could be the smartest investment you make.

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Sarah Petty Sarah Petty

The Risks of Making Decisions on Incomplete Information

Are you making CEO-level decisions with outdated spreadsheets and guesswork? You’re not alone. Many business owners hit a growth stage where instinct and hard work aren’t enough anymore, but their systems and support haven’t kept up. In this article, we explore what happens when business owners try to scale without real financial visibility, and how strategic support can shift decision-making from reactive to confident and clear. If you feel like you're flying blind in your business, it might be time to upgrade your insights.

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Sarah Petty Sarah Petty

Should You Hire, Expand or Invest?

When your business is growing, it’s easy to assume that more is always better. But not every opportunity is the right next move. In this article, we explore how to decide whether to hire, expand, or invest by sharing real-world case studies of business owners at a crossroads. Learn how to spot the real constraint in your business, assess financial sustainability, and choose the option that delivers the greatest long-term value.

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Sarah Petty Sarah Petty

What Got You to $1M Won’t Get You to $10M

Reaching $1 million in revenue is a major milestone, but what comes next requires a completely different approach. In this article, we explore the challenges business owners face when scaling beyond $1M, from evolving the business model to restructuring the team, upgrading financial visibility, and shifting the founder mindset. Through a real-life conversation with a client, we unpack why the strategies that worked in the early days may now be holding your business back and what to do about it.

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Sarah Petty Sarah Petty

Cash Flow at Scale: Why It’s Harder Than You Think

Your business is thriving on paper. Revenue is up, clients are growing, and profit looks healthy. So why is there still no cash in the bank? As businesses scale, cash flow becomes more complex and less predictable. In this post, we unpack why growing businesses can be profitable but still cash poor, and what you can do to regain control.

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Sarah Petty Sarah Petty

End of Year Business Reflection

As the year comes to a close, it’s the perfect time to pause, reflect, and take stock of your business's journey. From celebrating the wins and milestones that define your success to learning from the challenges that tested your resilience, year-end reflection sets the foundation for a stronger, more focused future. Whether it’s celebrating achievements or refining strategies, this is your chance to close the year with clarity and prepare for an even more successful year ahead.

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