Latest Blog Posts

Sarah Petty Sarah Petty

Managing Business Debt

Managing Business Debt
Debt is one of the most misunderstood aspects of business. For some owners, it feels like a burden to avoid. For others, it is simply part of the growth journey. The reality lies in how you use and manage it.

When debt is structured and aligned with strategy, it can provide the fuel for expansion, cash flow stability, and long-term value. When it is unmanaged, it can quickly become a source of stress and risk. The difference comes from visibility, discipline, and intentional decision-making.

At Olive Business Partners, we help business owners assess their debt position, plan repayments, and use borrowing strategically. With the right approach, debt becomes less of a weight to carry and more of a lever to grow.

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Sarah Petty Sarah Petty

Is Your Business Ready to Make a Senior Hire?

Is Your Business Ready to Make a Senior Hire?
Bringing in senior talent can transform your business, but it is also one of the biggest investments you will make. Affordability alone is not enough. The real question is whether your business is strategically ready for that hire.

A senior leader should bring measurable return, not just extra cost. That requires consistent revenue to support their salary, clear outcomes that justify ROI, systems they can build upon, and leadership that is prepared to delegate responsibility.

At Olive Business Partners, we help business owners use a hiring readiness framework to assess when the timing is right. With the right preparation, a senior hire becomes a powerful driver of growth rather than an expensive misstep.

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Sarah Petty Sarah Petty

Why Growth Eats Up Cash

Why Growth Eats Up Cash
It often surprises business owners that as profits rise, cash flow can feel tighter. On paper, everything looks stronger, yet the bank account tells a different story. This is because profit and cash flow are not the same, and at scale the gap between the two often widens.

Growth demands cash upfront for inventory, hiring, marketing, and longer client payment terms. Profit may be increasing, but the timing of inflows and outflows can leave the business short. The faster the growth, the hungrier the business becomes.

At Olive Business Partners, we help business owners forecast, fund, and pace growth so they can manage the cash gap and scale with confidence.

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Sarah Petty Sarah Petty

Pay Yourself vs Investing in the Business

Pay Yourself vs Investing in the Business
Balancing owner pay with reinvestment is one of the biggest challenges for scaling businesses. Paying yourself fairly keeps you motivated and financially secure, but holding back enough profit for growth is what gives your business the strength to thrive long term.

A structured approach can help you decide when to prioritise personal income and when to channel funds back into growth. Cover a base salary that reflects your role, set clear reinvestment targets, and only take further distributions once those goals are met.

At Olive Business Partners, we help business owners find the balance between rewarding themselves and fuelling expansion. With the right rhythm, you can enjoy the benefits of your hard work today while building a stronger business for tomorrow.

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Sarah Petty Sarah Petty

Should Pricing Be Negotiable?

Should Pricing Be Negotiable?
Pricing shapes how customers see your value and directly impacts profitability. The question of whether to make prices negotiable is one we hear often from business owners. In some industries, flexibility is part of the process. In others, lowering prices can dilute brand strength or quietly undermine margins.

Negotiation can work well for bulk orders, seasonal stock, long term contracts, or strategic accounts where the relationship creates future opportunity. It is less effective for premium services or brands built on exclusivity, where the price is part of the promise.

The key is to approach pricing as a strategic decision. Flexibility can be valuable, but only when it protects profitability and supports your positioning in the market. At Olive Business Partners, we help business owners create pricing strategies that balance value, confidence, and growth.

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Sarah Petty Sarah Petty

No Goal, No Growth: The Case for Business Planning

No Goal, No Growth: The Case for Business Planning
Almost half of small business owners in Australia do not have long term goals, and only a third have a clear endgame in mind for when they step back, sell, or pass the business on. Without a destination, financial decisions become harder and growth can feel directionless.

Goals matter because they give context to every choice you make. They shape how you forecast, where you invest, and how you manage your energy and resources. Whether you want to scale, stabilise, or prepare for exit, having a defined goal makes every decision clearer.

At Olive Business Partners, we work with business owners to connect financial planning with long term vision. Because when your goals and decisions align, you are not just growing a business, you are building it in the right direction.

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Sarah Petty Sarah Petty

Understanding Your Unit Economics

Understanding Your Unit Economics
Unit economics might sound technical, but at its core it is about knowing whether each sale adds to your bottom line or drains it. By breaking your business down to the level of a single product, customer, or service, you can see the true profitability of growth.

Tracking unit economics gives clarity on margins, helps you make smarter pricing decisions, and ensures you scale sustainably. Metrics like Customer Acquisition Cost, Lifetime Value, and Contribution Margin highlight where profits are being made and where inefficiencies creep in.

At Olive Business Partners, we help business owners go beyond top line revenue to uncover whether their growth is truly profitable. Unit economics takes the guesswork out of scaling and gives you the confidence to plan for the future.

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Sarah Petty Sarah Petty

Do You Have a Scalable Business Model?

Do You Have a Scalable Business Model?
Every business owner dreams of growth, but not every business is built to scale. Strong sales, loyal customers, and quality products or services are important, yet they can only take you so far. If your business model is not scalable, growth can end up exposing weaknesses rather than strengthening your position.

A scalable business model allows revenue to grow faster than costs. In other words, when more customers come on board, you are not required to increase time, effort, or expenses at the same pace to serve them. Scalability is about achieving efficient and profitable growth that is sustainable.

At Olive Business Partners, we help businesses take a strategic look at their numbers and refine their model for long term success. If you are ready to explore whether your business can scale and how to make that possible, we would love to guide you.

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Sarah Petty Sarah Petty

Investing In Customer Acquisition

Investing in Customer Acquisition

One of the biggest challenges for business owners is inconsistent sales. The instinctive response is often to spend more on sales and marketing: hiring agencies, running ads, launching campaigns, or producing more content. But the results do not always follow.

The missing link is data. Without understanding metrics such as Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV), spending becomes guesswork. This leads to overspending that eats away at margins or underspending that limits growth.

Consistent sales come from clarity, not just activity. You need to know what it costs to acquire a customer, what that customer is worth over time, and how much you can afford to spend to grow profitably. With these answers, you can move away from chasing shiny tactics and start building a sustainable revenue engine.

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Sarah Petty Sarah Petty

Level Up Your Resourcing

If you're a business owner, chances are you’ve asked yourself: Do I have the right team and support around me to actually grow this thing?

Growth doesn’t come from doing more yourself, it comes from resourcing better. Most businesses move through three stages:

  • Upskilling the Founder – doing it all, until you hit the ceiling of your own skills and time.

  • Hiring for Doing – delegating tasks to free yourself up for sales and growth.

  • Hiring for Thinking – bringing in experts who work alongside you strategically, helping you make smarter decisions and scale sustainably.

The key is to align your team structure with your revenue model and use forecasting to time your hires wisely. Done well, resourcing isn’t just about money — it’s about protecting your energy, your calendar, and your capacity to lead for the long haul.

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Sarah Petty Sarah Petty

Lessons from Oversubscribed

Daniel Priestley’s book Oversubscribed isn’t just a marketing strategy, it’s also a framework for improving financial performance. In this blog, we explore how being oversubscribed strengthens pricing power, improves cash flow forecasting, boosts profitability, and increases business valuation. Whether you’re looking to grow sustainably or prepare for investment, these lessons show how demand-led strategy and financial discipline go hand in hand.

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Sarah Petty Sarah Petty

Cash Flow Strategies for a Shifting Economy

With interest rates starting to ease, now is the perfect time for business owners to take a more strategic approach to cash flow. In this blog, we explore cash flow strategies from dynamic forecasting and scenario planning to managing funding gaps and putting surplus cash to work. Whether you're preparing for growth or simply want more control over your finances, these steps will help you strengthen your liquidity and make smarter decisions with your capital.

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Sarah Petty Sarah Petty

How To Become Investor-Ready

The businesses that attract serious investor interest are the ones that are prepared. In this blog, we share how we help clients get investor-ready, tightening financial reporting, improving cash flow visibility, building long-term forecasts, and setting up professional data rooms. Whether you're months or years away from a raise, starting early gives you a stronger position when the opportunity arises.

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Sarah Petty Sarah Petty

Growth Through Acquisition

Thinking about growing your business through acquisition? In this blog post, business owner Kerrie shares her journey of buying a complementary business and what she learned along the way. From finding the right strategic fit to navigating due diligence, funding options, and client communication, this blog breaks down the key steps and real-world insights for any business owner considering acquisition as a growth strategy.

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Sarah Petty Sarah Petty

Lessons From The 7% Club

Only 7% of Australian businesses ever reach $2 million in revenue.
That’s the insight behind The 7% Club by Jenny Stilwell and if your business is somewhere between $1 million and $2 million, it’s a reminder of how few make the leap from early success to sustainable growth.

You’ve moved beyond the startup phase, but scaling further brings a new set of challenges. More complexity, more decisions, and often, less certainty.

In this post, we are sharing the key takeaways from The 7% Club and how they connect to the real-world patterns we see in businesses we support as a Virtual CFO firm.

If you’re aiming to grow beyond $2 million, these insights can help you lead more strategically and scale with confidence.

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Sarah Petty Sarah Petty

The Cost of Inaction

The biggest threat isn’t always competition or economic shifts. Often, it’s inaction. Delaying financial oversight, missing growth opportunities, or putting off exit planning can quietly undermine everything you’ve built. In this post, we explore the real cost of waiting too long and why bringing in the right expertise now could be the smartest investment you make.

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Sarah Petty Sarah Petty

The Risks of Making Decisions on Incomplete Information

Are you making CEO-level decisions with outdated spreadsheets and guesswork? You’re not alone. Many business owners hit a growth stage where instinct and hard work aren’t enough anymore, but their systems and support haven’t kept up. In this article, we explore what happens when business owners try to scale without real financial visibility, and how strategic support can shift decision-making from reactive to confident and clear. If you feel like you're flying blind in your business, it might be time to upgrade your insights.

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Sarah Petty Sarah Petty

Should You Hire, Expand or Invest?

When your business is growing, it’s easy to assume that more is always better. But not every opportunity is the right next move. In this article, we explore how to decide whether to hire, expand, or invest by sharing real-world case studies of business owners at a crossroads. Learn how to spot the real constraint in your business, assess financial sustainability, and choose the option that delivers the greatest long-term value.

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Sarah Petty Sarah Petty

What Got You to $1M Won’t Get You to $10M

Reaching $1 million in revenue is a major milestone, but what comes next requires a completely different approach. In this article, we explore the challenges business owners face when scaling beyond $1M, from evolving the business model to restructuring the team, upgrading financial visibility, and shifting the founder mindset. Through a real-life conversation with a client, we unpack why the strategies that worked in the early days may now be holding your business back and what to do about it.

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Sarah Petty Sarah Petty

Cash Flow at Scale: Why It’s Harder Than You Think

Your business is thriving on paper. Revenue is up, clients are growing, and profit looks healthy. So why is there still no cash in the bank? As businesses scale, cash flow becomes more complex and less predictable. In this post, we unpack why growing businesses can be profitable but still cash poor, and what you can do to regain control.

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