Social Media Manager

Job Brief

Olive Business Partners is a Virtual CFO firm that connects business owners with flexible, affordable, and high-quality financial expertise to drive business growth. We value growth, connection, excellence and integrity in all we do.

We are looking to bring on a professional social media manager to provide strategy, insights, and guidance for a more effective approach to our social media. Our primary social media channels are LinkedIn and Instagram, targeting small to mid-tier business owners in Australia with ambitions to scale.

Business Overview

To increase Olive Business Partners’ visibility, engagement, and lead generation on LinkedIn and Instagram, supporting business growth through a targeted social media strategy.

The role can be performed remotely.

Role Objective

  • Develop social media content pillars and a content strategy tailored to LinkedIn and Instagram.

  • Craft a content calendar for both platforms each month. While we currently post 5 times per week on Instagram and 3 times per week on LinkedIn, we’re open to adjusting the frequency based on strategic recommendations and performance data.

  • Design social media graphics and edit video content (eg. Direct-to-camera reels, B-roll footage), ensuring alignment with our brand guidelines for a consistent and professional visual identity across both platforms.

  • Repurpose audio and video podcast content and blog post content for social media.

  • Establish a monthly rhythm for content creation in collaboration with the business owner, which allows adequate time for review, feedback, video recordings and scheduling.

  • Schedule and post content on LinkedIn and Instagram. We currently use Plann for scheduling but are open to other tools.

  • Analyse content performance, identify actionable insights, and refine the strategy based on engagement, reach, and conversion metrics.

  • Proactively recommend new content formats or themes that enhance engagement and align with emerging trends.

Note: The business owner will continue to respond directly to comments and direct messages.

Key Responsibilities

  • Experience as a social media manager or digital marketing role

  • Proven experience in creating social media strategies

  • Good understanding of the link between marketing and sales

  • Knowledge of best practices for Instagram and LinkedIn, and continuing to stay informed of new trends

  • Able to communicate clearly, not afraid to make suggestions or give feedback to the business owner

  • Well-organised and accountable

  • Graphic design skills (use of Canva is fine)

  • Willingness to learn about the Olive Business Partners brand and offerings

  • Experience with service-based businesses

Skills Required

  1. Review our current social media content and provide your assessment of its strengths and areas for improvement.

  2. Share examples of previous accounts you have managed and the results achieved.

  3. Suggest a monthly rhythm for content creation and planning with the business owner.

  4. Outline a brief approach for developing a content strategy for Olive Business Partners for the next quarter.

  5. Provide a time requirement and cost estimate.

  6. Email your proposal to sarah@olivebusinesspartners.com.au .

To Apply